- 100+
YouTubers Streamlined for Monthly Campaigns
To expand their YouTube footprint and drive consistent brand awareness through content creators, Mamaearth partnered with The Vow Digital. We delivered scalable influencer marketing support, managing end-to-end execution for over 100 creators monthly — improving turnaround time, onboarding experience, and content delivery efficiency.
About Mamaearth
Mamaearth is a leading clean beauty and personal care brand offering a wide range of toxin-free, natural products for babies, moms, and adults. Known for its transparency, sustainability, and ingredient-first communication, the brand has become a household name in India’s wellness space.
The challenge
Mamaearth’s goal was to scale its YouTube presence through ongoing partnerships with both micro and macro influencers. However, managing high-volume creator campaigns came with operational bottlenecks:
- Delays in influencer onboarding and dispatches
- Inconsistent PR coverage across platforms
- Manual processes limiting monthly scalability
They needed a structured solution to manage influencer relationships at scale — without compromising on quality or timeline.
Services Used:
STRENGTH IN NUMBERS
Business impact
The Vow Digital team stepped in to build an optimized influencer marketing pipeline tailored to high-volume execution. This structure enabled Mamaearth to run high-frequency campaigns with improved satisfaction among creators and faster brand visibility.
YouTube campaigns executed month-on-month
Improved onboarding and product dispatch timelines
Optimized Influencer Marketing Pipeline
Collaborated with 100+ YouTubers monthly for integrated video placements, unboxings, and reviews. Streamlined influencer communication, product dispatches, and follow-ups to ensure faster campaign cycles. Aligned campaign calendars and deliverables, resulting in consistent PR coverage and content impact across regions
Vow Digital’s operational expertise enabled us to handle large-scale influencer campaigns efficiently without compromising quality.
- YouTube Creator Management
- Onboarding & Logistics Optimization
- Performance Coordination
Achieved consistent integrated PR across platforms
Enhanced campaign efficiency, reducing turnaround time
Boosted creator satisfaction and repeat collaboration rates
