Moj

  • 3x

Boost in Campaign Impressions

As part of an aggressive regional expansion campaign, Moj partnered with The Vow Digital to scale up influencer onboarding from Tier 2 and Tier 3 markets. By streamlining the creator pipeline and optimizing outreach, we helped them exceed their onboarding targets and drive a 3x boost in campaign visibility.

About Moj

Moj is a short video platform developed by ShareChat, designed specifically for the Indian audience. With a strong focus on regional languages and local talent, Moj has quickly become one of the fastest-growing platforms in the creator economy — empowering content creators from all corners of the country.

The challenge

During a critical campaign window, Moj set an ambitious goal: onboard 1,000+ regional creators in just three months. The internal team needed external support to identify relevant creators across India’s diverse linguistic and cultural landscape while also managing smooth operational workflows — from outreach and coordination to quality checks and compliance.

Services Used:
STRENGTH IN NUMBERS

Business impact

Our structured approach delivered strong results for Moj’s creator campaign:

2x

Growth in creators onboarding in just 3 months

35%

Increased regional creator participation 

50%

Reduced onboarding turnaround time

Esteemed solutions

The Vow Digital team took full charge of the influencer onboarding and communication workflow.

We designed a custom pipeline to manage the high volume of outreach while maintaining strong quality control.

Working with Vow Digital was a game-changer during our expansion campaign. Their dedication, speed, and regional outreach made our creator ecosystem stronger.

Our approach included:
  • Scouting creators from Tier 2 and Tier 3 cities across regional languages
  • Streamlining communication and briefing to ensure brand alignment
  • Automating outreach and follow-ups to scale without losing personalization
  • Managing deliverables, tracking participation, and resolving bottlenecks in real-time

3x

Boosted campaign impressions

60%

reduced drop-off rates during creator activation

5000+

Onboarded creators in a month