- 60%
Surge in Website Traffic
As a new-age footwear brand targeting Gen Z, NoStrain needed more than just visibility — they needed cultural relevance and digital buzz. The Vow Digital team crafted and executed a full-scale influencer and social media campaign that drove high engagement, viral UGC, and a 60% spike in traffic during the launch period.
About NoStrain
NoStrain is a modern, youth-focused footwear brand that blends comfort, durability, and contemporary design. With collections built for everyday wear and active lifestyles, the brand caters to Gen Z and millennial audiences looking for affordable yet on-trend footwear that fits their fast-paced lives.
The challenge
As a new entrant in the highly competitive footwear space, Nostrain had to carve out a niche in the Gen Z fashion ecosystem. They needed to establish trust, generate visibility, and stand out in a visually saturated market — all while keeping the campaign budget-friendly.
To achieve this, they turned to The Vow Digital to build a buzz-worthy influencer campaign that could:
Select the right mix of fashion and lifestyle creators
Deliver authentic UGC for social reuse
Build brand credibility across Instagram
Services Used:
STRENGTH IN NUMBERS
Business impact
Since partnering with Numerique, Zara has witnessed a significant surge in organic search traffic to their website, resulting in higher conversion rates and increased contact form submissions. By relying on our expertise and insights, Zara has been able to optimize their marketing spend and generate exceptional results. The outcomes of our partnership include:
Increased website traffic
Fashion & Lifestyle influencers collaborated
Boost in Instagram followers within one month
Esteemed digital marketing solutions
We approached NoStrain’s campaign with a full-funnel mindset.
Identified 200+ relevant fashion and lifestyle influencers, with a focus on micro and mid-tier creators to balance reach with authenticity. Coordinated the creation of high-quality, native-style UGC to match NoStrain’s streetwear aesthetic. This content was later repurposed across Instagram ads and feed posts. Strategized and launched time-bound content waves to build momentum, push product highlights, and turn UGC into brand storytelling assets.
Vow Digital helped us launch with style. Their influencer choices and campaign planning brought our brand into the spotlight — fast.
- Influencer Shortlisting & Onboarding
- UGC Content Curation
- Social Media Campaign Execution
Generated high-performing UGC reused across ads and brand socials
Strengthened early brand recall in Gen Z-led communities
Drove cost-effective awareness at scale through organic and paid synergy
