Toothsi

  • 60%

Increase in Lead Generation

To amplify awareness and trust around their clear aligner solutions, Toothsi partnered with The Vow Digital to execute a large-scale influencer campaign. By collaborating with over 150 creators across digital platforms, we helped the brand increase lead generation by 60% and expand reach among Gen Z and millennial consumers.

About Toothsi

Toothsi is a direct-to-consumer dental tech brand that offers at-home teeth straightening services through customized clear aligners. Focused on convenience, affordability, and aesthetics, Toothsi caters to digitally-savvy young adults looking for non-invasive alternatives to traditional braces.

The challenge

Toothsi set out to disrupt the conventional orthodontic space by introducing a modern, hassle-free alternative — but they needed to educate their audience and build trust at scale. Key challenges included:

  • Building credibility for a new treatment category
  • Reaching digitally native, experience-driven customers
  • Generating qualified leads through awareness and engagement
Services Used:
STRENGTH IN NUMBERS

Business impact

The Vow Digital team curated and managed a creator-first campaign strategy that addressed awareness, trust-building, and conversion. This creator-led storytelling approach helped normalize clear aligners and brought Toothsi’s value proposition to the forefront.

150+

Influencers collaborated across digital platforms

60%

Increased lead generation during the campaign

28%

Better brand awareness among Gen Z and urban millennials

Curated a creator-first campaign strategy

Engaged 150+ influencers across Instagram, YouTube, and short-form platforms who aligned with lifestyle, health, and wellness content. Focused on product education, transformation stories, and lifestyle integration to break stigma and promote accessibility. Managed end-to-end logistics — from briefing and dispatch to performance tracking and UGC amplification

Vow Digital’s strategic influencer campaigns helped us scale rapidly and connect with our target audience effectively.

Curated and managed campaign strategy that addressed awareness
  • Influencer Curation
  • Content Strategy
  • Campaign Execution

Generated high-quality UGC for retargeting and brand education

Improved brand trust and recall in a niche health-tech category

Boosted brand awareness among Gen Z and urban millennials