- 25%
Increase in Online Sales
Urban Yog partnered with The Vow Digital to amplify brand awareness and drive authentic engagement among urban millennials seeking natural skincare alternatives. Through a strategic influencer campaign, we helped them grow Instagram engagement by 30% and boost online sales by 25% during the campaign period.
About Urban Yog
Urban Yog is a natural personal care brand committed to creating skincare solutions with Ayurvedic ingredients and clean, toxin-free formulations. Focused on the modern urban consumer, their product line blends traditional wellness principles with contemporary skincare needs.
The challenge
Urban Yog wanted to increase visibility among millennials who were actively searching for clean beauty options but felt overwhelmed by the sheer number of choices in the market. The brand needed a strategic influencer campaign that would:
- Establish trust through credible skincare voices
- Communicate product efficacy without sounding overly commercial
- Spark genuine interest and UGC from everyday users
Services Used:
STRENGTH IN NUMBERS
Business impact
The campaign led to measurable growth in both digital reach and revenue that resonated deeply with the urban skincare community.
Increase in Instagram engagement
Skincare and wellness influencers collaborated
Rise in online sales during the campaign period
Marketing campaign tailored to the clean beauty segment.
The Vow Digital team crafted a focused influencer marketing campaign tailored to the clean beauty segment.
We shortlisted 100+ skincare and wellness influencers whose content aligned with Ayurvedic and toxin-free living. We helped influencers shape content that emphasized real results, natural ingredients, and minimalist skincare routines. From onboarding to dispatch and deliverable tracking, our team ensured timely execution and authentic storytelling.
Vow Digital’s hands-on approach helped us connect with the right influencers and build a genuine community around our brand.
- Influencer Discovery & Strategy
- Content Planning & Messaging
- Campaign Coordination
Boosted brand recall among urban millennials
Sparked a wave of UGC around everyday skincare rituals
Increased website session duration indicating deeper user interest
